Revenue Booster: How “Free” Adds Up!
Resolution: Free Maintenance Inspection
If there is any good news in vehicle sales at recession levels, it’s that the aging fleet on the street needs more service than ever. More and more people are keeping their vehicles for longer periods and, more than ever, need their cars kept in good running order.
All of that is obvious to the naked eye. But sometimes managers are blinded by “fires” they have to put out on a daily basis. The fact is many dealers don’t need more customers in the service department—they need to more fully service their existing customers’ vehicles.
As the video shows, that all starts with the word “free.”
For more information, download our Ten Point Inspection PDF.
