Pain Point: Boosting Be-Backs and Closing Ratios
Resolution: Good CRM
Dealers have lived the adage, “If at first you don’t succeed, try, try again.” But is your sales department giving up after the first try? Of course, it’s not your policy to give up. But sometimes practices and procedures, or the lack of them, produce the same result. Managers and employees need to know that the store’s success—and their jobs—depend on getting a second chance with people who didn’t buy on their first visit.
Watch the video for an explanation of why Customer Relationship Management is the way you “try, try again.”
For more information, download our CRM PDF.
